3. Education
You already know how important it is to educate people about your products and services. But on the Web, you have to offer something more. Like it or not, to succeed on the Web, you have to give away information and services. People only go or return to sites where they can get something.

The point is, give something of real value to your target audience. In return, they'll be more interested in learning about your products and services and they'll have a better impression of you as a company.

In conventional marketing, a product "trial" is usually critical to long-term sales growth. The Web, because it offers sight, sound, motion, and interaction, provides an inexpensive, highly efficient way to try out products and services.

In conventional marketing, a product "trial" is usually critical to long-term sales growth. The Web, because it offers sight, sound, motion, and interaction, provides an inexpensive, highly efficient way to try out products and services.

4. Direct response
Research on the Net is not only cheap, it can help your business expand markets, fine-tune product offerings, improve customer service, and identify new trends and customer needs.

Use your website to solicit feedback from customers. Find out what they like and dislike and obtain valuable suggestions on how to improve your products or services. Try conducting inexpensive or free online surveys to answer all sorts of marketing questions that would normally cost thousands of dollars and take weeks or months to complete. But remember to offer something in return.
You can also tap into hundreds of existing online databases and newsgroups to strengthen your understanding of a new market segment or product area.

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